Direct Mail Piece
Direct mail piece design suggestion for Wells Fargo
Direct mail piece design suggestion for Wells Fargo
The assignment here was to design a direct mail piece for Wells Fargo.
The target group is students, so while keeping the black and red theme, I spiced up the currently very white and corporate Wells Fargo look to make it more modern, playful and appealing for the younger generation. It's hard to see here, but in the black folding-area, the word "INVITATION" works as a pop-up text when it is unfolded.
The target group is students, so while keeping the black and red theme, I spiced up the currently very white and corporate Wells Fargo look to make it more modern, playful and appealing for the younger generation. It's hard to see here, but in the black folding-area, the word "INVITATION" works as a pop-up text when it is unfolded.
